Copywriting for Echo Entertainment GroupJune 9th, 2011

Tabcorp Holdings Ltd announced early this year that its casinos – Star City in Sydney, Jupiters on the Gold Coast, Treasury in Brisbane and Jupiters in Townsville – will now be known as Echo Entertainment Group Ltd, following the gaming company’s demerger. The company approached me to create copy that captured the look and feel of this new direction, with potential shareholders being the key target market.

by veda